About UrbanFresh
Urban Fresh is the new-age brand from Villageguru Innovations Private Limited, newly established to bridge the gap between rural harvest and urban plates. Backed by a powerful 60-year family legacy in traditional seafood, grain, and coconut trade since 1965, this modern brand brings generational trust into the digital era. Operating from Vodalarevu Village in Amalapuram, Urban Fresh leverages a tech-enabled inventory and marketplace e-commerce model to bypass unnecessary middle channels. By combining our deep aquaculture heritage—which historically supplied major Indian markets—with an agile direct-to-consumer (D2C) pipeline, we guarantee unparalleled freshness for urban families and international markets. Urban Fresh stands as a beacon of modern innovation, dedicated to creating sustainable wealth and massive technology-driven employment for the local communities of Konaseema.
Vision Statement
Redefining the global seafood and agricultural supply chain by setting a new standard of absolute freshness for urban consumers while driving tech-enabled prosperity across rural India.
Mission Statement
Launch the Digital Marketplace: Establish an agile, transparent D2C platform and inventory network that connects urban households directly with pristine coastal harvests.
Digitize Traditional Harvesters: Equip local fishermen and farmers with tech-forward tools, digital marketplace access, and cold-chain logistics to maximize their revenue.
Employ and Empower Locally: Scale rural operations to generate massive, high-value employment opportunities for youth and women within the Konaseema region.
Brand Goals: 2026–2029 (Year 1 to Year 3 Targets)
Target 1 (Village Onboarding): Expand the brand’s digital sourcing network to integrate 100 coastal and agricultural villages by Year 2.
Target 2 (Family Impact): Secure sustainable, tech-driven livelihoods and direct market access for 5,000 rural families across Year 1 to Year 3.
Target 3 (Global Footprint): Establish active, high-volume export pipelines into 3 international countries by the end of Year 3.
Target 4 (Zero Waste Supply): Deploy end-to-end cold-chain tracking to maintain a strict 0% post-harvest and post-catch loss metric across all product lines
–